"What is good for General Motors is good for The United States". How far this statement has become from reality. The General is in a mess. They do not know where to go and in what direction. According to articles in car magazines and Fortune, GM is in great need to continue to reinvent itself, be more creative, more artistic in it's products lines.
Basically it needs to make nicer cars with better quality. A great example of GM's failure is the Saturn brand. I have read that since it's inception, this division has been losing money, it did not break even and did not make a difference in competing with the Japanese cars. The question that begs an answer: Why? why it's still in production?? Another problem GM faces is that it did not reinvent itself in the way that Mercedes and BMW did.
GM still belongs to the glory past of the fifties and the sixties. New generations and younger ones do not feel connected with this company as they do with BMW, Mercedes and even Chrysler with it's new lines of attractive cars. Look at an ugly example of GM's lack of imagination and artistic touch, the Aztec, I believe I have it spelled correctly. It is so ugly that I can not see how can anyone come up with such a car! GM needs to trim itself, be a lean company, close losing divisions and just hire someone on the helm that can grab it from the deep hole it put itself in and just be again be a great innovative organization.
Basically it needs to make nicer cars with better quality. A great example of GM's failure is the Saturn brand. I have read that since it's inception, this division has been losing money, it did not break even and did not make a difference in competing with the Japanese cars. The question that begs an answer: Why? why it's still in production?? Another problem GM faces is that it did not reinvent itself in the way that Mercedes and BMW did.
GM still belongs to the glory past of the fifties and the sixties. New generations and younger ones do not feel connected with this company as they do with BMW, Mercedes and even Chrysler with it's new lines of attractive cars. Look at an ugly example of GM's lack of imagination and artistic touch, the Aztec, I believe I have it spelled correctly. It is so ugly that I can not see how can anyone come up with such a car! GM needs to trim itself, be a lean company, close losing divisions and just hire someone on the helm that can grab it from the deep hole it put itself in and just be again be a great innovative organization.
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