Jamil Shawwa's Wire will focus on analyzing the news and the news behind the news, from all over the world and on any topic. Politics, peace, democracy and human rights will always be the headlines. Arts, books, human relations and human dimensions will also be present. The site is positioned to be a bridge that connects events and people. Objectivity, though in the eyes of the beholder, will always be paramount.
Friday, January 15, 2010
Jay Leno vs. Conan O'Brian By Jamil Shawwa
America is very busy these days or should I say nights not with the wars in Iraq or Afghanistan but with the late night show time slots on NBC. Every night for years, America in its majority viewers used to turn on at 11:30 PM Eastern Time to watch Jay Leno making jokes and smart remarks on every day life besides hosting the top stars. Jay Leno's show was the top rated show in that time slot until some genius at NBC decided that Jay is too old to attract younger viewers and as Domino effect, he would not attract those heavy pockets advertisers that cater to what NBC thinks or thought at the time as the highest spenders. Jay's show- The Tonight show- used to be followed at 12:30 AM with Conan O'Brian of the Late Night show. Conan was what NBC thought, the golden boy who if given a better time slot, the prime night show, would bring the bacon home-, I do not eat pork bacon, so I am going to use the term, bring the turkey bacon home. NBC in the same time- they were not completely retarded- kept Jay Leno and gave him a slot right before the local news at 11:00 PM. As it turned out, Conan flipped, NBC lost the number one rating for that time, 11:30 PM, and the show deteriorated. Not only that- as big as it is- but Jay did not do well at the 10:00 PM slot. Few days ago, NBC decided to bring back Jay Leno at his original slot and push back Conan to 12:05 PM so in a way Jay will not have the whole hour and Conan will not be left feeling the blues- he already does- that he is back to his old time. NBC promoted Jay again and demoted Conan. The war is still on, Conan has a binding contract but he is using the popular media to make his case. I think his case is lost, I personally used to prefer Jay- maybe I'm getting old- whom I thought was a genuine comedian, you only need to look at him to laugh, where Conan was a hard working wanna be. See, I told you that we are busy with the late night shows; do you blame us, we want to laugh.
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Exactly.
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Welcome to my blog.
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