Friday, September 16, 2005

BMW and the loss of imagination

What happened to the well designed and sporty looking cars of BMW? Look at the 7 series and the 6 series and you can see what I’m talking about. I wrote before about the problems GM is having with their tasteless cars and now it seems that BMW is going through the same spill. Just have another look at the 7 series design that really shows, in the opinion of most experts and cars enthusiasts and not only me, the lack of coordination and taste. The back of the 7 series is so unimaginative that one wonders if the person who designed it is an engineer, an artist or just someone BMW brought from the streets of Munich and gave him or her a brush and paper and asked them to design their flagship car. Even after couple of years from realizing the mistake, and making changes to the posterior of the 7 series, the car still looks bad even worse. Now it looks like the Toyota Avalon. Before it was unique and ugly, now it's just very ordinary but less ugly. Take another look at the re born 6 series and its posterior reminds you of Chrysler cirrus 2000? The front of the 6 series is no better, it looks like the Z4! The only thing that BMW did not really experiment with was the 3 series, their bread and butter. The 5 series passed, in my opinion, and did not have the same craziness that the 7 and 6 had.

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